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Interactive TV advertising : iTV ad executional factors
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of business research : JBR 65 (2012) 6, pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
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A dynamic framework for managing customer engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: Journal of business research : JBR 121 (2020), pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
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Digital media, control of corruption, and emerging multinational enterprise's FDI entry mode choice
Li, Yi; Zhang, Banruo; Fan, Di; Li, Zijie - In: Journal of business research : JBR 130 (2021), pp. 247-259
Persistent link: https://www.econbiz.de/10012544833
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Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
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Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri; Mariani, Marcello M.; Wamba, … - In: Journal of business research : JBR 163 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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Factors related to information acquisition in exporting organizations
Belich, Thomas J. - In: Journal of business research : JBR 33 (1995) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10001179347
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Does information sharing always improve team decision making? : an examination of the hidden profile condition in new product development
Xiao, Yazhen; Zhang, Haisu; Basadur, Timothy M. - In: Journal of business research : JBR 69 (2016) 2, pp. 587-595
Persistent link: https://www.econbiz.de/10011436001
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Perceived risk influence on dual-route information adoption processes on travel websites
Tseng, Shun-Yao; Wang, Ching-Nan - In: Journal of business research : JBR 69 (2016) 6, pp. 2289-2296
Persistent link: https://www.econbiz.de/10011472255