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Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Hill, Katerina E.; Hill, Matthew D.; Kelly, G. Wayne - In: Journal of business research : JBR 115 (2020), pp. 61-69
Persistent link: https://www.econbiz.de/10012270833
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Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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Brand choice and varying quantity of information
Patton, W. E. - In: Journal of business research : JBR 12 (1984) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
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Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.; Kaiser, Harry M. - In: Journal of business research : JBR 61 (2008) 11, pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
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The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.; Lim, Choong Hoon; Mahan, Joseph E. - In: Journal of business research : JBR 60 (2007) 6, pp. 606-612
Persistent link: https://www.econbiz.de/10003486973