Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Year of publication: |
2007
|
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Authors: | Trujillo, Carlos A. |
Other Persons: | Hansen, Flemming (contributor) ; Riis Christensen, Sverre (reviewed) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 9, p. 982-985
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Theorie | Theory |
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