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Markenloyalität durch persönli...
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Journal of business research : JBR
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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IO new management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis
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Journal of Brand Management: Advanced Collections
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Journal of the Academy of Marketing Science
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Springer eBook Collection / Business and Management
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The journal of brand management : an international journal
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The journal of product & brand management
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Controlling & management review : Zeitschrift für Controlling & Management
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Corporate Communications: An International Journal
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Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
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European Journal of Marketing
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European journal of marketing : EJM
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Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
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Open innovation : new product development essentials from the PDMA
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The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
2
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Mühlmeier, Silke
;
Tomczak, Torsten
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10008640045
Saved in:
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