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10 mistakes in marketing
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Lim, Weng Marc
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Journal of business research : JBR
European Journal of Marketing
463
SpringerLink / Bücher
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Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Europäische Hochschulschriften / 5
136
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Industrial marketing management : the international journal for industrial and high-tech firms
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
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International Journal of Bank Marketing
79
Journal of marketing education : JME
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Discussion paper series / IZA
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farmdoc daily
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International Marketing Review
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Working paper / National Bureau of Economic Research, Inc.
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Journal of Business & Industrial Marketing
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Journal of Product & Brand Management
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Economics Papers from University Paris Dauphine
68
Gabler Edition Wissenschaft
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Journal of Agribusiness
65
EB Series
64
Journal of marketing
64
NBER working paper series
64
Young Consumers
64
Marketing theory
63
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
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ECONIS (ZBW)
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1
Reflections on discriminant validity : reexamining the bove et al. (2009) findings
Shiu, Edward
;
Pervan, Simon J.
;
Bove, Liliana L.
; …
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 497-500
Persistent link: https://www.econbiz.de/10008901463
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2
Random coefficient and errors-in-variables models for beta estimates : Methods and applications
Lee, Cheng F.
- In:
Journal of business research : JBR
12
(
1984
)
4
,
pp. 505-516
Persistent link: https://www.econbiz.de/10003615429
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3
Spurious response error in a new product survey
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
17
(
1988
)
3
,
pp. 271-281
Persistent link: https://www.econbiz.de/10003561455
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4
Purging data before productivity analysis
Avkiran, Necmi K.
;
Thoraneenitiyan, Nakhun
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 294-302
Persistent link: https://www.econbiz.de/10003960022
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5
Muddling through in innovation : on incremental failure in developing an engine
Rehn, Alf
;
Lindahl, Marcus
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 807-813
Persistent link: https://www.econbiz.de/10009552489
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6
The cost of mindfulness : a case study
Hales, Douglas N.
;
Kroes, James
;
Chen, Yuwen
;
Kang, …
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 570-578
Persistent link: https://www.econbiz.de/10009512734
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7
Mindfulness, reliability, pre-emptive conflict handling, customer orientation and outcomes in Malaysia's healthcare sector
Ndubisi, Nelson Oly
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 537-546
Persistent link: https://www.econbiz.de/10009512738
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8
Reliability, mindfulness, and managing healthcare : introduction to a JBR special section
Mangiameli, Paul M.
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 535-536
Persistent link: https://www.econbiz.de/10009512739
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9
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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10
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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