Narrow search
Showing 1 - 10 of 20
Cover Image
Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
Cover Image
Little emperors in the UK : acculturation and food over time
Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of business research : JBR 66 (2013) 8, pp. 968-974
Persistent link: https://www.econbiz.de/10009755389
Cover Image
Demand and willingness for knowledge transfer in springboard subsidiaries of Chinese multinationals
Su, Cong; Kong, Lingshuang; Ciabuschi, Francesco; Holm, Ulf - In: Journal of business research : JBR 109 (2020), pp. 297-309
Persistent link: https://www.econbiz.de/10012238073
Cover Image
Antecedents of corporate image : the case of Chinese multinational enterprises in the Netherlands
Zhang, Jianhong; He, Xinming; Zhou, Chaohong; Gorp, … - In: Journal of business research : JBR 101 (2019), pp. 389-401
Persistent link: https://www.econbiz.de/10012103406
Cover Image
Cross-border relationships and performance : revisiting a complex linkage
Obadia, Claude; Vida, Irena - In: Journal of business research : JBR 64 (2011) 5, pp. 467-475
Persistent link: https://www.econbiz.de/10008901471
Cover Image
Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Marshall, Roger; Huan, Tzung-cheng; Xu, Yingzi; Nam, Inwoo - In: Journal of business research : JBR 64 (2011) 8, pp. 871-878
Persistent link: https://www.econbiz.de/10009228996
Cover Image
Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.; Holloway, Betsy Bugg; White, Darin W. - In: Journal of business research : JBR 66 (2013) 3, pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
Cover Image
Understanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfaction
Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of business research : JBR 66 (2013) 3, pp. 306-313
Persistent link: https://www.econbiz.de/10009720306
Cover Image
Postmodern paradoxes in Thai-Asian consumer identity
Tiwsakul, Amy Rungpaka; Hackley, Christopher E. - In: Journal of business research : JBR 65 (2012) 4, pp. 490-496
Persistent link: https://www.econbiz.de/10009512750
Cover Image
Researchers' introspection for multi-sited ethnographers : a xenoheteroglossic autoethnography
Minowa, Yuko; Visconti, Luca M.; Maclaran, Pauline - In: Journal of business research : JBR 65 (2012) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009512751