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The effects of reference point, knowledge, and risk propensity on the evaluation of financial products
Kwon, Kyoung-nan; Lee, Jinkook - In: Journal of business research : JBR 62 (2009) 7, pp. 719-725
Persistent link: https://www.econbiz.de/10003862030
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Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Marshall, Roger; Huan, Tzung-cheng; Xu, Yingzi; Nam, Inwoo - In: Journal of business research : JBR 64 (2011) 8, pp. 871-878
Persistent link: https://www.econbiz.de/10009228996
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The nature and framing of gambling consequences in advertising
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 68 (2015) 10, pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun; Kim, Jae-eun; Marshall, Roger - In: Journal of business research : JBR 67 (2014) 3, pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
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Interorganizational imitation heuristics arising from cognitive frames
Nikolaeva, Ralitza - In: Journal of business research : JBR 67 (2014) 8, pp. 1758-1765
Persistent link: https://www.econbiz.de/10010379235
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Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin; Aghazadeh, Hashem - In: Journal of business research : JBR 69 (2016) 10, pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910
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Message framing and individual traits in adopting innovative, sustainable products (ISPs) : evidence from biofuel adoption
Moon, Sangkil; Bergey, Paul K.; Bove, Liliana L.; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3553-3560
Persistent link: https://www.econbiz.de/10011515146
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Framing the value and valuing the frame? : algorithms for child safety seat use
Krishen, Anjala S.; Agarwal, Shaurya; Kachroo, Pushkin; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011447389
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How reward uncertainty influences subsequent donations : the role of mental accounting
Shi, Haijiao; Chen, Rong; Xu, Xiaobing - In: Journal of business research : JBR 132 (2021), pp. 383-391
Persistent link: https://www.econbiz.de/10012581621
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Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374
Persistent link: https://www.econbiz.de/10013194546