Interorganizational imitation heuristics arising from cognitive frames
Year of publication: |
2014
|
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Authors: | Nikolaeva, Ralitza |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 8, p. 1758-1765
|
Subject: | Imitation heuristics | Managerial cognition | Frames | Innovation adoption | Kognition | Cognition | Heuristik | Heuristics | Imitationsstrategie | Imitation strategy | Prospect Theory | Prospect theory | Innovationsdiffusion | Innovation diffusion | Innovation |
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