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Consumer behaviour
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"Simple = authentic" lay theory
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A sense of meaning
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Angular vs. Circular Shape
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Journal of business research : JBR
The journal of corporate finance : contracting, governance and organization
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Pacific-Basin finance journal
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
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Economics letters
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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International journal of services, economics and management
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Journal of Contemporary Marketing Science
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ADB-IGF Special Working Paper Series “Fintech to Enable Development, Investment, Financial Inclusion, and Sustainability”
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
Dump or recycle? : nostalgia and consumer recycling behavior
Zhang, Xiadan
;
Gong, Xiushuang
;
Jiang, Jing
- In:
Journal of business research : JBR
132
(
2021
),
pp. 594-603
Persistent link: https://www.econbiz.de/10012581642
Saved in:
3
Healthy-angular, unhealthy-circular : effects of the fit between shapes and healthiness on consumer food preferences
Wang, Jie
;
Zhang, Xiadan
;
Jiang, Jing
- In:
Journal of business research : JBR
139
(
2022
),
pp. 740-750
Persistent link: https://www.econbiz.de/10013194275
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