Healthy-angular, unhealthy-circular : effects of the fit between shapes and healthiness on consumer food preferences
Jie Wang, Xiadan Zhang, Jing Jiang
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Jie ; Zhang, Xiadan ; Jiang, Jing |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 740-750
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| Subject: | (Un)healthy Food | Angular vs. Circular Shape | Feeling Right | Food Preference | The Fit Effect | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Gesundheit | Health | Ernährungsindustrie | Food industry | Ernährungsverhalten | Eating habit | Ernährung | Nutrition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.10.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194275