Narrow search
Showing 1 - 6 of 6
Cover Image
Comparing methods to separate treatment from self-selection effects in an online banking setting
Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: Journal of business research : JBR 66 (2013) 9, pp. 1272-1278
Persistent link: https://www.econbiz.de/10009756056
Cover Image
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
Cover Image
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Cover Image
Special section on eye tracking applications in marketing
Orquin, Jacob Lund (ed.); Wedel, Michel (ed.) - 2020
Persistent link: https://www.econbiz.de/10012238497
Cover Image
Adoption of a Service Innovation in the Business Market: An Empirical Test of Supply-Side Variables
Frambach, Ruud T.; Barkema, Harry G.; Nooteboom, Bart; … - In: Journal of business research : JBR 41 (1998) 2, pp. 161
Persistent link: https://www.econbiz.de/10006734294
Cover Image
Fuzzy Clusterwise Regression in Benefit Segmentation: Application and Investigation into its validity
Steenkamp, Jan-Benedict E.M.; Wedel, Michel - In: Journal of business research : JBR 26 (1993) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10006746735