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The effect of structural alignment on choice-process satisfaction and preference formation : the moderating role of self-construal
Lee, Byung-Kwan; Lee, Wei-Na - In: Journal of business research : JBR 69 (2016) 8, pp. 2747-2755
Persistent link: https://www.econbiz.de/10011506856
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When products compete for consumers attention : how selective attention affects preferences
Florack, Arnd; Egger, Martin; Hübner, Ronald - In: Journal of business research : JBR 111 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012237786
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
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An integrated modelling approach examining the influence of goals, habid and learning on choice using visual attention data
Blake, Miranda R.; Dubey, Subodh; Swait, Joffre; … - In: Journal of business research : JBR 117 (2020), pp. 44-57
Persistent link: https://www.econbiz.de/10012285290
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522