The effect of structural alignment on choice-process satisfaction and preference formation : the moderating role of self-construal
Year of publication: |
August 2016
|
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Authors: | Lee, Byung-Kwan ; Lee, Wei-Na |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 2747-2755
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Subject: | Attribute alignability | Self-construal | Choice-process satisfaction | Preference | Präferenztheorie | Theory of preferences | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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