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The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
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Using theoretical frameworks in behavioral research
Calder, Bobby J.
;
He, Sharlene
;
Sternthal, Brian
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014288825
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