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Journal of business research : JBR
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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian
;
Kahle, Lynn R.
;
Merunka, Dwight
; …
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
Saved in:
2
Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves
;
Hoyer, Wayne D.
;
Strazzieri, Alain
- In:
Journal of business research : JBR
58
(
2005
)
3
,
pp. 339-340
Persistent link: https://www.econbiz.de/10006714085
Saved in:
3
New developments in marketing communications and consumer behavior
van Raaij, W.Fred
;
Strazzieri, Alain
;
Woodside, Arch
- In:
Journal of business research : JBR
53
(
2001
)
2
,
pp. 59-62
Persistent link: https://www.econbiz.de/10006725507
Saved in:
4
Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
Jolibert, Alain J.P.
;
Peterson, Robert A.
;
Strazzieri, Alain
- In:
Journal of business research : JBR
37
(
1996
)
2
,
pp. 85-86
Persistent link: https://www.econbiz.de/10006739503
Saved in:
5
Contemporary research on consumer and business social values : special issue on social values
Kahle, Lynn R.
(
contributor
)
- In:
Journal of business research : JBR
20
(
1990
)
2
,
pp. 81-190
Persistent link: https://www.econbiz.de/10001089281
Saved in:
6
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
Saved in:
7
The involvement-commitment model : Theory and implications
Beatty, Sharon E.
;
Kahle, Lynn R.
;
Homer, Pamela
- In:
Journal of business research : JBR
16
(
1988
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10003485185
Saved in:
8
Religion and motives for sustainable behaviors : a cross-cultural comparison and contrast
Minton, Elizabeth A.
;
Kahle, Lynn R.
;
Kim, Chung-Hyun
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1937-1944
Persistent link: https://www.econbiz.de/10011384195
Saved in:
9
The subjective norms of sustainable consumption : a cross-cultural exploration
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Kahle, Lynn R.
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 400-408
Persistent link: https://www.econbiz.de/10011771929
Saved in:
10
Practitioners of Risky Sports
Shoham, Aviv
;
Rose, Gregory M.
;
Kahle, Lynn R.
- In:
Journal of business research : JBR
47
(
2000
)
3
,
pp. 237
Persistent link: https://www.econbiz.de/10006729465
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