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Journal of macromarketing : examining the interactions among markets, marketing, and society
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1
Sustainable competitive advantage and profitability persistence : sources versus outcomes for assessing advantage
Maury, Benjamin
- In:
Journal of business research : JBR
84
(
2018
),
pp. 100-113
Persistent link: https://www.econbiz.de/10011802793
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2
Host country institutional diversity and MNE performance persistence
Zhao, Yue
;
Parente, Ronaldo Couto
;
Song, Mohan
;
Wenger, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012230425
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3
Non-compete covenants, litigation and garden leaves
Azevedo, Alcino
;
Pereira, Paulo J.
;
Rodrigues, Artur
- In:
Journal of business research : JBR
88
(
2018
),
pp. 197-211
Persistent link: https://www.econbiz.de/10011869701
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4
Accounting for ambiguity and trust in partial outsourcing : a behavioral real options perspective
Gao, Yongling
;
Driouchi, Tarik
- In:
Journal of business research : JBR
92
(
2018
),
pp. 93-104
Persistent link: https://www.econbiz.de/10011925294
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5
The promoter's role in ticket pricing : implications of real options for optimal posted prices and rationing
Jones, Steven L.
;
Yeoman, John C.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1187-1192
Persistent link: https://www.econbiz.de/10003897459
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6
Antecedents of patent value using exchange option models : evidence from a panel data analysis
Wu, Ming-cheng
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 82-87
Persistent link: https://www.econbiz.de/10008806332
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7
Exercising a firm's growth options : a portfolio approach
Andrés, Pablo de
;
Fuente, Gabriel de
;
Velasco, Pilar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 571-585
Persistent link: https://www.econbiz.de/10012581640
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8
Real options and strategic bankruptcy
Kang, Tong Hyouk
;
James, Sharon D.
;
Fabian, Frances
- In:
Journal of business research : JBR
117
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285556
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9
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
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10
Internationalization of entrepreneurial firms : leveraging real options reasoning through affordable loss logics
Hunt, Richard A.
;
Song, Yue
;
Townsend, David M.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 194-207
Persistent link: https://www.econbiz.de/10012590230
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