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"Paying it forward : the reciprocal effect of superior service on charity at checkout"
Obeng, Efua; Nakhata, Chinintorn; Kuo, Hsiao-Ching - In: Journal of business research : JBR 98 (2019), pp. 250-260
Persistent link: https://www.econbiz.de/10012007238
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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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Sharing economy platforms : an equity theory perspective on reciprocity and commitment
Davlembayeva, Dinara; Papagiannidis, Savvas; Alamanos, … - In: Journal of business research : JBR 127 (2021), pp. 151-166
Persistent link: https://www.econbiz.de/10012494361
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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; … - In: Journal of business research : JBR 90 (2018), pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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Corporate political activity and the constraint of stakeholder reciprocity
Sutton, Trey; Bosse, Douglas A. - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303765
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Risk aversion in prediction markets : a framed-field experiment
Boulu-Reshef, Béatrice; Comeig, Irene; Donze, Robert; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5071-5075
Persistent link: https://www.econbiz.de/10011589141
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Flipping Lewin on his head : there is nothing as usefully theoretical as a good practice
Megehee, Carol M. - In: Journal of business research : JBR 69 (2016) 11, pp. 5124-5127
Persistent link: https://www.econbiz.de/10011589169
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A multi-method study of social ties and crowdfunding success : opening the black box to get the cash inside
Simon, Mark; Stanton, Steven J.; Townsend, Janell D.; … - In: Journal of business research : JBR 104 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10012104966
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Influencing consumers to choose environment friendly offerings : evidence from field experiments
Kristensson, Per; Wästlund, Erik; Söderlund, Magnus - In: Journal of business research : JBR 76 (2017), pp. 89-97
Persistent link: https://www.econbiz.de/10011712562
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How personal nostalgia influences giving to charity
Merchant, Altaf; Ford, John B.; Rose, Gregory - In: Journal of business research : JBR 64 (2011) 6, pp. 610-616
Persistent link: https://www.econbiz.de/10008988772