Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Year of publication: |
September 2018
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Authors: | Liu, Yen-Hung Steven ; Deligonul, Seyda ; Cavusgil, Erin ; Chiou, Jyh-Shen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 90.2018, p. 171-185
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Subject: | Interorganizational relationship management | Social exchange theory | Transaction cost analysis | Relationship duration | Reciprocity | Trust | Vertrauen | Confidence | Transaktionskosten | Transaction costs | Lieferantenmanagement | Supplier relationship management | Austauschtheorie | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing |
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