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Journal of business research : JBR
SpringerLink / Bücher
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121
European journal of operational research : EJOR
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Technological forecasting & social change : an international journal
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Electronic markets : the international journal on networked business
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53
International journal of internet marketing and advertising : IJIMA
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Gabler Edition Wissenschaft
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Telecommunications policy : the international journal of digital economy, data sciences and new media
51
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48
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ECONIS (ZBW)
153
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1
Redefining social marketing with contemporary commercial marketing definitions
Dann, Stephen
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 147-153
Persistent link: https://www.econbiz.de/10003954664
Saved in:
2
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
3
What is augmented reality marketing? : its
definition
, complexity, and future
Rauschnabel, Philipp A.
;
Babin, Barry J.
;
Dieck, M. …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1140-1150
Persistent link: https://www.econbiz.de/10013169507
Saved in:
4
Toward a conceptual understanding of co-creation in branding
Sarasvuo, Sonja
;
Rindell, Anne
;
Kovalchuk, Marina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 543-563
Persistent link: https://www.econbiz.de/10013194231
Saved in:
5
Brand addiction : exploring the concept and its
definition
through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
6
Open Science now : a systematic literature review for an integrated
definition
Vicente-Saez, Ruben
;
Martinez-Fuentes, Clara
- In:
Journal of business research : JBR
88
(
2018
),
pp. 428-436
Persistent link: https://www.econbiz.de/10011869882
Saved in:
7
Clarifying the scaling concept : a review,
definition
, and measure of scaling performance and an elaborate agenda for future research
Palmié, Maximilian
;
Parida, Vinit
;
Mader, Anna
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014280340
Saved in:
8
Information technology impact on market orientation in e-business
Borges, Mauro
;
Hoppen, Norberto
;
Luce, Fernando Bins
- In:
Journal of business research : JBR
62
(
2009
)
9
,
pp. 883-890
Persistent link: https://www.econbiz.de/10003866446
Saved in:
9
Congruity's role in website attitude formation
Wang, Sijun
;
Beatty, Sharon E.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
Saved in:
10
Information search and consideration set formation in a web-based store environment
Punj, Girish
;
Moore, Robert
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 644-650
Persistent link: https://www.econbiz.de/10003854680
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