Congruity's role in website attitude formation
Year of publication: |
2009
|
---|---|
Authors: | Wang, Sijun ; Beatty, Sharon E. ; Mothersbaugh, David L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 6, p. 609-615
|
Subject: | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Website | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
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