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Journal of business research : JBR
Business horizons
50
Business Horizons
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of wine business research : IJWBR
8
Journal of general management
8
MIS quarterly executive : a research journal devoted to improving practice
8
Journal of advertising research
7
Management information systems : mis quarterly
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
Journal of financial services marketing : JFSM
6
AMS review : official publication of the Academy of Marketing Science
5
California management review : CMR
5
European Journal of Marketing
5
Journal of Business Research
5
Journal of marketing education : JME
5
MIS quarterly executive
5
Operations research, Management science : OR MS ; the international literature digest
5
California management review
4
Decision support systems : DSS ; the international journal
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
Information technology for development : an internat. journal
3
International review of entrepreneurship : IRE
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
South African Journal of Business Management
3
The journal of strategic information systems : incorporating International Information Systems
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
3
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
3
Corporate communications : an international journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of Service Management
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Journal of consumer behaviour : an international research review
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OLC EcoSci
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ECONIS (ZBW)
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1
Advertising Trends: Innovation and the Process of Creative Destruction
Zinkhan, George M.
;
Watson, Richard T.
- In:
Journal of business research : JBR
37
(
1996
)
3
,
pp. 163-172
Persistent link: https://www.econbiz.de/10006739169
Saved in:
2
Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
Saved in:
3
People as products : exploring replication and corroboration in the dimensions of theory, method and context
Farshid, Mana
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 533-541
Persistent link: https://www.econbiz.de/10012494315
Saved in:
4
Norms and power in marketing relationships - Alternative theories and empirical evidence
Berthon, Pierre
;
Pitt, Leyland F.
;
Ewing, Michael T.
; …
- In:
Journal of business research : JBR
56
(
2003
)
9
,
pp. 699-710
Persistent link: https://www.econbiz.de/10006720265
Saved in:
5
Internal Marketing Role in Organizations: A Transaction Cost Perspective
Pitt, Leyland F.
;
Foreman, Susan K.
- In:
Journal of business research : JBR
44
(
1999
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10006731834
Saved in:
6
The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Morris, Michael H.
- In:
Journal of business research : JBR
42
(
1998
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10006733632
Saved in:
7
Does brand meaning exist in similarity or singularity?
Berthon, Pierre
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-362
Persistent link: https://www.econbiz.de/10008895046
Saved in:
8
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
9
Does brand meaning exist in similarity or singularity?
Berthon, Pierre
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10008172967
Saved in:
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