Does brand meaning exist in similarity or singularity?
Year of publication: |
2009
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Authors: | Berthon, Pierre ; Pitt, Leyland F. ; Campbell, Colin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 3, p. 356-362
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Saved in:
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