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The Dark Side of the Gift
Sherry Jr, John F.; McGrath, Mary Ann; Levy, Sidney J. - In: Journal of business research : JBR 28 (1993) 3, pp. 225-244
Persistent link: https://www.econbiz.de/10006746710
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Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benét - In: Journal of business research : JBR 63 (2010) 6, pp. 608-617
Persistent link: https://www.econbiz.de/10008412198
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Reprint: YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V. - In: Journal of business research : JBR 131 (2021), pp. 349-365
Persistent link: https://www.econbiz.de/10012545010
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Why we need utopia now, and how to use it
Kozinets, Robert V. - In: Journal of business research : JBR 131 (2021), pp. 366-369
Persistent link: https://www.econbiz.de/10012545012
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YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V. - In: Journal of business research : JBR 98 (2019), pp. 65-81
Persistent link: https://www.econbiz.de/10012007165
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Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V. - In: Journal of business research : JBR 70 (2017), pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
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Me/my research/avatar
Kozinets, Robert V. - In: Journal of business research : JBR 65 (2012) 4, pp. 478-483
Persistent link: https://www.econbiz.de/10009834155