Ludic Agency and Retail Spectacle
Year of publication: |
2004
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Authors: | Kozinets, Robert V. ; Sherry Jr, John F. ; Storm, Diana ; Duhachek, Adam ; Nuttavuthisit, Krittinee ; DeBerry-Spence, Benét |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 3, p. 658-672
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