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A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
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The usefulness of socio-demographic variables in predicting purchase decisions : evidence from machine learning procedures
Islam, Towhidul; Meade, Nigel; Carson, Richard T.; … - In: Journal of business research : JBR 151 (2022), pp. 324-338
Persistent link: https://www.econbiz.de/10013459797