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Tracking the Effects of Comparative and Noncomparative Advertising with Relative and Nonrelative Measures-A Further Examination of the Framing Correspondence Hypothesis
Miniard, Paul W.; Rose, Randall L.; Manning, Kenneth C.; … - In: Journal of business research : JBR 41 (1998) 2, pp. 137-144
Persistent link: https://www.econbiz.de/10006734297
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Component versus Bundle Pricing: The Role of Selling Price Deviations from Price Expectations
Kaicker, Ajit; Bearden, William O.; Manning, Kenneth C. - In: Journal of business research : JBR 33 (1995) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10006742225
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Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil; Sprott, David E. - In: Journal of business research : JBR 69 (2016) 12, pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
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Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
Spangenberg, Eric R.; Sprott, David E.; Grohmann, Bianca; … - In: Journal of business research : JBR 59 (2006) 12, pp. 1281-1287
Persistent link: https://www.econbiz.de/10007383382
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It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
Spangenberg, Eric R.; Grohmann, Bianca; Sprott, David E. - In: Journal of business research : JBR 58 (2005) 11, pp. 1583-1589
Persistent link: https://www.econbiz.de/10006714943