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How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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Using brand alliances with artists to expand retail brand personality
Kim, Pielah
;
Vaidyanathan, Rajiv
;
Chang, Hua
;
Stoel, Leslie
- In:
Journal of business research : JBR
85
(
2018
),
pp. 424-433
Persistent link: https://www.econbiz.de/10011815595
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