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The impact of demographic similarity on customers in a service setting
Cavusgil, Erin; Yayla, Serdar; Kutlubay, Omer Cem; … - In: Journal of business research : JBR 139 (2022), pp. 145-160
Persistent link: https://www.econbiz.de/10013194162
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Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.; Khan, Huda; Deligonul, Seyda; … - In: Journal of business research : JBR 150 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
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Out with the old : a Bayesian approach to estimating product modification rates
Yalcinkaya, Goksel; Aktekin, Tevfik; Yeniyurt, Sengun - In: Journal of business research : JBR 118 (2020), pp. 141-149
Persistent link: https://www.econbiz.de/10012288581