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Journal of business research : JBR
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Beyond the frills of relationship marketing
O'Malley, Lisa
;
Prothero, Andrea
- In:
Journal of business research : JBR
57
(
2004
)
11
,
pp. 1286-1294
Persistent link: https://www.econbiz.de/10006716961
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Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
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