Retailing applications of geodemographics: A preliminary investigation
Year of publication: |
1995
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Authors: | O'Malley, Lisa ; Patterson, Maurice ; Evans, Martin |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 13.1995, 2, p. 29-35
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