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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
International journal of information systems and change management : IJISCM
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of advertising : official publication of the American Academy of Advertising
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Profitability market segmentation: Identifying the heavy users of overdraft checking
Morgan, Fred W.
- In:
Journal of business research : JBR
6
(
1978
)
2
,
pp. 99-110
Persistent link: https://www.econbiz.de/10003635252
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An evaluation of marketing practices : businessmen, housewives and students
Roering, Kenneth J.
;
Schooler, Robert D.
;
Morgan, Fred W.
- In:
Journal of business research : JBR
4
(
1976
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10002702919
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