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Market entry barriers in China
Niu, Yongge; Dong, Lily C.; Chen, Rong - In: Journal of business research : JBR 65 (2012) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10009549715
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How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu; Rong, Chen; He, Feng - In: Journal of business research : JBR 68 (2015) 5, pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
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Market entry barriers in China : a commentary essay
Yaprak, Attila - In: Journal of business research : JBR 65 (2012) 8, pp. 1216-1218
Persistent link: https://www.econbiz.de/10009562046
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How reward uncertainty influences subsequent donations : the role of mental accounting
Shi, Haijiao; Chen, Rong; Xu, Xiaobing - In: Journal of business research : JBR 132 (2021), pp. 383-391
Persistent link: https://www.econbiz.de/10012581621
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Cover Image
Market entry barriers in China
Niu, Yongge; Dong, Lily C.; Chen, Rong - In: Journal of business research : JBR 65 (2012) 1, pp. 68-77
Persistent link: https://www.econbiz.de/10009819601