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Making the Break Count: An Epi...
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What a great deal ... I need that! : updating need drives frugal consumers’ responses to deep discounts
Kapitan, Sommer
;
Mittal, Sarah
;
Sundie, Jill M.
;
Beal, …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 467-479
Persistent link: https://www.econbiz.de/10012643827
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