What a great deal ... I need that! : updating need drives frugal consumers’ responses to deep discounts
Sommer Kapitan, Sarah Mittal, Jill M. Sundie, Daniel J. Beal
| Year of publication: |
2021
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|---|---|
| Authors: | Kapitan, Sommer ; Mittal, Sarah ; Sundie, Jill M. ; Beal, Daniel J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 467-479
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| Subject: | Frugality | Frugal consumer | Deals | Thrift | Need | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643827