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The path of least resistance : regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes; Fennis, Bob Michaël; Pruyn, Ad; Vohs, … - In: Journal of business research : JBR 61 (2008) 10, pp. 1041-1045
Persistent link: https://www.econbiz.de/10003766340
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The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes; Fennis, Bob M.; Pruyn, Ad Th.H.; Vohs, … - In: Journal of business research : JBR 61 (2008) 10, pp. 1041-1046
Persistent link: https://www.econbiz.de/10008899460
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Rest in peace? Brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob M.; Pruyn, Ad Th H.; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10008092946
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You are what you wear: Brand personality influences on consumer impression formation
Fennis, Bob M.; Pruyn, Ad Th H. - In: Journal of business research : JBR 60 (2007) 6, pp. 634-639
Persistent link: https://www.econbiz.de/10007730194
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"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.; Bernritter, Stefan F.; Woudenberg, … - In: Journal of business research : JBR 91 (2018), pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
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The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.; Janssen, Loes; Vergeer, Maurice; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
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Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël; Wiebenga, Jacob H. - In: Journal of business research : JBR 72 (2017), pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
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You are what you wear: brand personality influences on consumer impression formation
Fennis, Bob Michaël; Pruyn, Ad - In: Journal of business research : JBR 60 (2007) 6, pp. 634-639
Persistent link: https://www.econbiz.de/10003487042
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Print advertising : vivid content
Fennis, Bob Michaël; Das, Enny; Fransen, Marieke L. - In: Journal of business research : JBR 65 (2012) 6, pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
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The role of social presence in mortality salience effects
Fransen, Marieke L.; Smeesters, Dirk; Fennis, Bob Michaël - In: Journal of business research : JBR 64 (2011) 1, pp. 29-33
Persistent link: https://www.econbiz.de/10008806363