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How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash - In: Journal of business research : JBR 63 (2010) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
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Sales-marketing interface in Saudi Arabia : a commentary
Rouziès, Dominique; Segalla, Michael - In: Journal of business research : JBR 65 (2012) 9, pp. 1298-1300
Persistent link: https://www.econbiz.de/10009562029
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Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash; Khatib, Jamal A. al-; Al-Habib, Mohammed; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1119-1125
Persistent link: https://www.econbiz.de/10009562082
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Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash; Al-Khatib, Jamal; Al-Habib, Mohammed; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1119-1126
Persistent link: https://www.econbiz.de/10009979175
Cover Image
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash - In: Journal of business research : JBR 63 (2010) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10008894515