Sales-marketing interface in Saudi Arabia : a commentary
Year of publication: |
2012
|
---|---|
Authors: | Rouziès, Dominique ; Segalla, Michael |
Other Persons: | Malshe, Avinash (reviewed) ; Khatib, Jamal A. al- (contributor) ; Al-Habib, Mohammed (reviewed) ; Ezzi, Shaza (reviewed) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 9, p. 1298-1300
|
Subject: | Verkauf | Selling | Marketing | Schnittstellenmanagement | Interface management | Joint Venture | Joint venture | Saudi-Arabien | Saudi Arabia |
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