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Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs
Le Nguyen Hau; Evangelista, Felicitas - In: Journal of business research : JBR 60 (2007) 11, pp. 1152-1165
Persistent link: https://www.econbiz.de/10003560650
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Does it pay for firms in Asia's emerging markets to be market oriented? : evidence from Vietnam
Le Nguyen Hau; Evangelista, Felicitas; Pham Ngoc Thuy - In: Journal of business research : JBR 66 (2013) 12, pp. 2412-2417
Persistent link: https://www.econbiz.de/10010209635
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Role of Response Behavior Theory in Survey Research: A Cross-National Study
Albaum, Gerald S.; Evangelista, Felicitas; Medina, Nila - In: Journal of business research : JBR 42 (1998) 2, pp. 115-126
Persistent link: https://www.econbiz.de/10006733507
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Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs
Hau, Le Nguyen; Evangelista, Felicitas - In: Journal of business research : JBR 60 (2007) 11, pp. 1152-1165
Persistent link: https://www.econbiz.de/10007859701
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Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam
Hau, Le Nguyen; Evangelista, Felicitas; Thuy, Pham Ngoc - In: Journal of business research : JBR 66 (2013) 12, pp. 2412-2417
Persistent link: https://www.econbiz.de/10010181283
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Retailing strategy for customer growth and new customer attraction
Albaum, Gerald; Best, Roger; Hawkins, Del - In: Journal of business research : JBR 8 (1980) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10003465657
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later
Yu, Julie H.; Albaum, Gerald - In: Journal of business research : JBR 55 (2002) 11, pp. 891-900
Persistent link: https://www.econbiz.de/10006722653
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Cross-cultural consumer and business studies: introduction to a special issue
Albaum, Gerald; Smith, Scott M. - In: Journal of business research : JBR 55 (2002) 11, pp. 863-866
Persistent link: https://www.econbiz.de/10006722657