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Hyperfiliation and cultural citizenship : African American consumer acculturation
Bradford, Tonya Williams; Sherry, John F. - In: Journal of business research : JBR 67 (2014) 4, pp. 418-424
Persistent link: https://www.econbiz.de/10010362125
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice; Jamal, Ahmad; Richard, Marie-Odile - In: Journal of business research : JBR 82 (2018), pp. 320-329
Persistent link: https://www.econbiz.de/10011771903
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Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark; Iyer, Rajesh; Babin, Barry J. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
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The relationship between cultural values, cultural intelligence and negotiation styles
Caputo, Andrea; Ayoko, Oluremi B.; Amoo, Nii; Menke, … - In: Journal of business research : JBR 99 (2019), pp. 23-36
Persistent link: https://www.econbiz.de/10012023403
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Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David; Walsh, Gianfranco; Ruvio, Ayalla; Segev, Sigal - In: Journal of business research : JBR 82 (2018), pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Migration and materialism : the roles of ethnic identity, religiosity, and generation
Cleveland, Mark; Chang, William - In: Journal of business research : JBR 62 (2009) 10, pp. 963-971
Persistent link: https://www.econbiz.de/10003887580
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Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark; Erdoğan, Seçil; Arıkan, Gülay; … - In: Journal of business research : JBR 64 (2011) 9, pp. 934-943
Persistent link: https://www.econbiz.de/10009241424