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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric
;
Roux, Elyette
;
Greifeneder, Rainer
- In:
Journal of business research : JBR
84
(
2018
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
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