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Journal of business research : JBR
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How US consumers view in-store promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
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The Inevitability of Integrated Communications
Schultz, Don E.
- In:
Journal of business research : JBR
37
(
1996
)
3
,
pp. 139-146
Persistent link: https://www.econbiz.de/10006739172
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