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Moving beyond multiple regression analysis to algorithms : calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
Woodside, Arch G. - In: Journal of business research : JBR 66 (2013) 4, pp. 463-472
Persistent link: https://www.econbiz.de/10009724780
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Overcoming the pitfalls and perils of algorithms : a classification of machine learning biases and mitigation methods
Giffen, Benjamin van; Herhausen, Dennis; Fahse, Tobias - In: Journal of business research : JBR 144 (2022), pp. 93-106
Persistent link: https://www.econbiz.de/10013184959
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Algorithmic bias in machine learning-based marketing models
Akter, Shahriar; Dwivedi, Yogesh Kumar; Sajib, Shahriar; … - In: Journal of business research : JBR 144 (2022), pp. 201-216
Persistent link: https://www.econbiz.de/10013184968
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Alternative paths to high performance of independent financial advisors : a fuzzy-set analysis
Lassala, Carlos; Carmona, Pedro; Momparler, Alexandre - In: Journal of business research : JBR 69 (2016) 11, pp. 5305-5309
Persistent link: https://www.econbiz.de/10011589789
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How consumers respond to service failures caused by algorithmic mistakes : the role of algorithmic interpretability
Chen, Changdong - In: Journal of business research : JBR 176 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014550349
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Value creation in an algorithmic world : towards an ethics of dynamic pricing
Nunan, Daniel; Di Domenico, MariaLaura - In: Journal of business research : JBR 150 (2022), pp. 451-460
Persistent link: https://www.econbiz.de/10013365741
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Special issue : Applications of system dynamics in marketing
Richardson, George P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766573
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A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies
Otto, Peter - In: Journal of business research : JBR 61 (2008) 11, pp. 1173-1181
Persistent link: https://www.econbiz.de/10003766646
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Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala; Paswan, Audesh K. - In: Journal of business research : JBR 63 (2010) 2, pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
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Utilizing and teaching data tools in Excel for exploratory analysis
Palocsay, Susan W.; Markham, Ina S.; Markham, Steven E. - In: Journal of business research : JBR 63 (2010) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10003954689