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Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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Battling for consumer memory : assessing brand exclusiveness and brand dominance from citation-list
Chandon, Jean-Louis; Laurent, Gilles; Lambert-Pandraud, … - In: Journal of business research : JBR 145 (2022), pp. 468-481
Persistent link: https://www.econbiz.de/10013197921
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Evermore subjective and contingent luxury
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 102 (2019), pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
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In search of new planets in the luxury galaxy
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 77 (2017), pp. 140-146
Persistent link: https://www.econbiz.de/10011729904
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Preface to La Londe 2003 special issue: communications and consumer behavior
Laurent, Gilles; Zaichkowsky, Judy - In: Journal of business research : JBR 58 (2005) 10, pp. 1407-1408
Persistent link: https://www.econbiz.de/10006715247