Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Jean-Noël Kapferer, Gilles Laurent (INSEEC Business School, Paris, France)
| Year of publication: |
2016
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|---|---|
| Authors: | Kapferer, Jean-Noël ; Laurent, Gilles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 1, p. 332-340
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| Subject: | Luxury | Consumer price perception | Lognormal distributions | New luxury | The "Happy Many" | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417733