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Determinants of branded prescr...
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Brand
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Journal of business research : JBR
NBER working paper series
817
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814
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710
OECD working papers
406
Applied economics
375
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361
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179
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164
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156
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146
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142
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136
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132
Health economics
129
The European journal of health economics : HEPAC ; health economics in prevention and care
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ECONIS (ZBW)
342
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342
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1
The functions of known to be inaccurate prices in markets : a cross-country comparison of pharmaceutical list pricing
Kjellberg, Hans
;
Sjögren, Ebba
;
Krafve, Linus Johansson
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383208
Saved in:
2
Partitioned pricing,
price
fairness perceptions, and the moderating effects of
brand
relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
3
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate
price
's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
4
How to grow a
brand
: retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
5
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
6
Effects of
price
cap regulation on the pharmaceutical supply chain
Chen, Xu
;
Yang, Huan
;
Wang, Xiaojun
- In:
Journal of business research : JBR
97
(
2019
),
pp. 281-290
Persistent link: https://www.econbiz.de/10012002965
Saved in:
7
Drivers of pharmaceutical packaging innovation : a customer-supplier relationship case study
Lorenzini, Giana Carli
;
Mostaghel, Rana
;
Hellström, Daniel
- In:
Journal of business research : JBR
88
(
2018
),
pp. 363-370
Persistent link: https://www.econbiz.de/10011869823
Saved in:
8
What I think I will do versus what I say I do : mispredicting marijuana use among teenage drug users
Sainam, Preethika
;
Putsis, William P.
;
Zauberman, Gal
- In:
Journal of business research : JBR
85
(
2018
),
pp. 317-324
Persistent link: https://www.econbiz.de/10011815556
Saved in:
9
Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
Saved in:
10
Electronic tendering of
pharmaceuticals
and medical devices in Chile
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2569-2578
Persistent link: https://www.econbiz.de/10011399590
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