Narrow search
Showing 1 - 10 of 584
Cover Image
Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
Cover Image
Resistance of multiple stakeholders to e-health innovations : integration of fundamental insights and guiding research paths
Talwar, Shalini; Dhir, Amandeep; Islam, Nazrul; Kaur, Puneet - In: Journal of business research : JBR 166 (2023), pp. 1-27
Persistent link: https://www.econbiz.de/10014368187
Cover Image
Overcoming privacy concerns in consumers' use of health information technologies : a justice framework
Slepchuk, Alec N.; Milne, George R.; Swani, Kunal - In: Journal of business research : JBR 141 (2022), pp. 782-793
Persistent link: https://www.econbiz.de/10013168019
Cover Image
Anticipatory value-in-use in early-stage digital health service transformations : how consumers assess value propositions before and after abrupt, exogenous shocks
Dahl, Andrew J.; Peltier, James; Swan, Eric L. - In: Journal of business research : JBR 163 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303678
Cover Image
Digital transformation of healthcare sector : what is impeding adoption and continued usage of technology-driven innovations by end-users?
Iyanna, Shilpa; Kaur, Puneet; Ractham, Peter; Talwar, … - In: Journal of business research : JBR 153 (2022), pp. 150-161
Persistent link: https://www.econbiz.de/10013533985
Cover Image
Servitization as business model contestation : a practice approach
Palo, Teea; Åkesson, Maria; Löfberg, Nina - In: Journal of business research : JBR 104 (2019), pp. 486-496
Persistent link: https://www.econbiz.de/10012105179
Cover Image
"Chimneys don't belch out carnations!" : the (in)tolerance of corporate hypocrisy : a case study of trust and community engagement strategies
Kougiannou, Nadia K.; O'Meara Wallis, Matthew - In: Journal of business research : JBR 114 (2020), pp. 348-362
Persistent link: https://www.econbiz.de/10012257510
Cover Image
Health marketing in an emerging market : the critical role of signaling theory in breast cancer awareness
Fletcher-Brown, Judith; Pereira, Vijay; Nyadzayo, … - In: Journal of business research : JBR 86 (2018), pp. 416-434
Persistent link: https://www.econbiz.de/10011855370
Cover Image
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon; Reis, Leonard N. - In: Journal of business research : JBR 69 (2016) 9, pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Cover Image
Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 154-160
Persistent link: https://www.econbiz.de/10003954667