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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Coping with copies : the influence of risk perceptions in luxury counterfeit consumption in GCC countries
Pueschel, Julia; Chamaret, Cécile; Parguel, Béatrice - In: Journal of business research : JBR 77 (2017), pp. 184-194
Persistent link: https://www.econbiz.de/10011729910
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The not-so-odd couple : odd pricing in a luxury context
Fraccaro, Annalisa; Macé, Sandrine; Parguel, Béatrice - In: Journal of business research : JBR 136 (2021), pp. 356-365
Persistent link: https://www.econbiz.de/10012663211