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Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav; Maheswarappa, Satish Sasalu; Maity, Moutusy - In: Journal of business research : JBR 86 (2018), pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Does social exclusion influence multiple channel use? : the interconnections with community, happiness, and well-being
Dennis, Charles; Alamanos, Eleftherios; Papagiannidis, … - In: Journal of business research : JBR 69 (2016) 3, pp. 1061-1070
Persistent link: https://www.econbiz.de/10011440177
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Lapsed buyers' durable brand consideration in emerging markets
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of business research : JBR 69 (2016) 9, pp. 3645-3651
Persistent link: https://www.econbiz.de/10011515213
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Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander; Chung, Christina - In: Journal of business research : JBR 68 (2015) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
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The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei - In: Journal of business research : JBR 121 (2020), pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
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Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
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Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest; Shen, Wei-Cheng; Liu, Anne Yenching - In: Journal of business research : JBR 69 (2016) 11, pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
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Do habits influence the types of information that smartphone shoppers seek?
Bhatnagar, Amit; Papatla, Purushottam - In: Journal of business research : JBR 94 (2019), pp. 89-98
Persistent link: https://www.econbiz.de/10011947303
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How smartphone advertising influences consumers' purchase intention
Martins, José; Costa, Catarina; Oliveira, Tiago; … - In: Journal of business research : JBR 94 (2019), pp. 378-387
Persistent link: https://www.econbiz.de/10011947455