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Interactive TV advertising : iTV ad executional factors
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of business research : JBR 65 (2012) 6, pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
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Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
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A dynamic framework for managing customer engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: Journal of business research : JBR 121 (2020), pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
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Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri; Mariani, Marcello M.; Wamba, … - In: Journal of business research : JBR 163 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
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Digital media, control of corruption, and emerging multinational enterprise's FDI entry mode choice
Li, Yi; Zhang, Banruo; Fan, Di; Li, Zijie - In: Journal of business research : JBR 130 (2021), pp. 247-259
Persistent link: https://www.econbiz.de/10012544833
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On the hierarchical nature of means-end relationships in laddering data
Rekom, Johan van; Wierenga, Berend - In: Journal of business research : JBR 60 (2007) 4, pp. 401-410
Persistent link: https://www.econbiz.de/10003451450
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How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Zhou, Lianxi; Whitla, Paul - In: Journal of business research : JBR 66 (2013) 8, pp. 1013-1020
Persistent link: https://www.econbiz.de/10009755375
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Unique but integrated : the role of individuation and assimilation processes in teen opinion leadership
Gentina, Elodie; Butori, Raphaëlle; Heath, Timothy B. - In: Journal of business research : JBR 67 (2014) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10010237672
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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Foreigners in the boardroom : the implications of attitudes toward immigration and conservatism in firms' sub-national context
Thams, Yannick; Kelley, Keith; Von Glinow, Mary Ann Young - In: Journal of business research : JBR 91 (2018), pp. 8-18
Persistent link: https://www.econbiz.de/10011902801