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Toward the measurement of the marketing culture of a service firm
Webster, Cynthia - In: Journal of business research : JBR 21 (1990) 4, pp. 345-362
Persistent link: https://www.econbiz.de/10001098794
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An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation
Webb, Dave; Webster, Cynthia; Krepapa, Areti - In: Journal of business research : JBR 48 (2000) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10006728976
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Service Consumption Criticality in Failure Recovery
Webster, Cynthia; Sundaram, D.S. - In: Journal of business research : JBR 41 (1998) 2, pp. 153-160
Persistent link: https://www.econbiz.de/10006734295
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Effects of Researcher Presence and Appeal on Response Quality in Hand-Delivered, Self-Administered Surveys
Webster, Cynthia - In: Journal of business research : JBR 38 (1997) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10006737123
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Refinement of the Marketing Culture Scale and the Relationship Between Marketing Culture and Profitability of a Service Firm
Webster, Cynthia - In: Journal of business research : JBR 26 (1993) 2, pp. 111-132
Persistent link: https://www.econbiz.de/10006746743